COMMay 20, Market Scenario Ambient food packaging refers to packaging a food product in pasteurized and sterilized packs to increase its shelf life. Ambient food packing has become a trend in the food packaging industry and ambient food products are preferred by majority of the customers over others.
Product Testing by Jerry W. Thomas Based upon 40 years of marketing research experience spanning thousands of research projects, I am convinced that product testing is the single most valuable marketing research that most companies ever do.
The great value of product testing is perhaps best illustrated by some of its many uses. It can be used to: Achieve product superiority over competitive products.
Continuously improve product performance and customer satisfaction i. Monitor the potential threat levels posed by competitive products, to understand competitive strengths and weaknesses. Measure the effects of aging upon product quality shelf-life studies.
Provide guidance to research and development in creating new products or upgrading existing products. Monitor product quality from different factories, through different channels of distribution, and from year to year.
Predict consumer acceptance of new products. Companies committed to rigorous product testing and continuous product improvement can, in most instances, achieve product superiority over their competitors.
Product superiority, in turn, helps strengthen brand share, magnifies the positive effects of all marketing activities advertising, promotion, selling, etc. Most companies, unfortunately, do very little product testing. Few companies really understand the power of continuous product improvement and product testing.
Even fewer companies know how to do product testing the right way. Fewer yet budget enough money to support a serious product-testing program.
These shortcomings in the majority of companies create opportunities for the minority of companies who are dedicated to continuous product improvement. How can companies realize optimal value from product testing?
Product-Testing Secrets The secrets to truly accurate and actionable product testing are several: The methods and procedures of product testing should constitute a standardized system, so that every like product is tested exactly the same way, including; Identical product preparation, age, packaging and coding.
Identical questionnaires of course, parts of the questionnaire must be adapted to different product categories. Identical sampling plans, typically employing blocking-screening grids to ensure matched samples.Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug AAKASH KUMAR Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug Issue Identification: Barbara Printup, senior director of marketing for Cambridge Science Pharmaceuticals’.
Pricing a new product at $ a per week could be a non-starter in a highly competitive marketplace. Case Case questions case study How does Metabical compare to current weight-loss options?
METABICAL Metabical case Metabical case questions Metabical case study.
Furthermore, it strives to analyze the crucial regional markets, including the product price, profit, capacity, production, supply, demand and market growth rate.
It also discusses forecast for.
The Europe Kombucha market generated nearly $ million for the year The market is witnessing a growing trend of changing lifestyles, increasing demand for fortified food & beverages and rising awareness related to healthcare.
Oct 26, · The health benefits associated with the intake of honey such as controlled blood sugar levels, weight loss, etc.
is fueling the demand among the consumers. The consumers are aware of the health benefits these days which is driving the market growth.
Product superiority, in turn, helps strengthen brand share, magnifies the positive effects of all marketing activities (advertising, promotion, selling, etc.), and often allows the superior product to command a premium price relative to competitors.